Purity
Without Compromise.
We bridge ancient Ayurvedic wisdom with state-of-the-art Japanese extraction technology to deliver earth's most potent nutrients in their absolute purest form.
Nagpur, Maharashtra, India
(Operating Worldwide)
Evolving the Standard.
From a conceptual commitment to a globally certified reality, witness how we built the infrastructure to support true purity.
The Inception
V R J Incorporation is founded with a singular vision: to create a wellness brand that refuses to compromise on molecular integrity.
Himalayan Network
Established direct-trade partnerships with 40+ high-altitude farmers in Uttarakhand, securing pristine, pollution-free raw materials.
Japanese Collaboration
Partnered with elite Japanese engineers to custom-build a zero-heat hydraulic press capable of extracting dense seeds without surpassing 30°C.
Clinical Certifications
Secured comprehensive FSSAI certifications across our manufacturing and processing facilities.
Zero Trans-Fat Prototype
Achieved our first NABL-accredited 3rd party testing certificates for our first batch of Hydraulically Cold Pressed Oil testing at absolute zero trans-fats, retaining 100% of natural enzymes.
Puritas™ Global Launch
Officially launched the Puritas brand internationally, bringing our standard of "Purity Without Compromise" to the global market.
Clinical Infrastructure.
Our engineering focuses entirely on preserving the fragile molecular bonds found naturally in raw seeds and nuts.
Japanese Precision
Standard Indian expellers generate massive friction heat. We co-developed custom hydraulic presses with specialized Japanese engineers to ensure mechanical extraction never exceeds ambient room temperature.
Solvent-Free Guarantee
Commercial extraction relies on Hexane (a petroleum byproduct) to maximize yield. Our hydraulic method is 100% mechanical. It produces less yield, but guarantees zero toxic chemical residues.
Nitrogen Purging
From the moment the oil leaves the press to the second it is sealed in glass, we blanket the entire system in inert Nitrogen gas, preventing premature oxidation and preserving the Omega fatty acid profiles.
Decoding true
Cold Extraction.
We abandoned standard commercial extractors. Our state-of-the-art hydraulic system ensures that throughout the entire crush cycle, our oils never exceed ambient room temperature (30°C).
Hand Selection
Premium seeds sourced directly from high-altitude Himalayan farms.
Sun Drying
Naturally dried to exact moisture levels, preserving inherent nutrients.
Hydraulic Charging
Loaded into custom Japanese-engineered non-friction hydraulic cylinders.
<30°C Extraction
Slow, methodical pressure extrudes the oil entirely without heat.
Nitrogen Purging
Blanketed in inert nitrogen instantly to prevent oxygen degradation.
GMP Bottling Process
Sealed in food grade packaging of highest standards to maintain molecular stability.
The Puritas Difference
A transparent look at how our strict cold-extraction protocols compare against standard industry refining.
Standard
~ 180°C
Cold Pressed
~ 60°C - 80°C
Puritas
Strictly < 30°C
Standard
Hexane (Petroleum Base)
Cold Pressed
None
Puritas
Absolute Zero
Standard
High Volume / Rapid
Cold Pressed
Moderate
Puritas
Low Volume / Slow Press
Standard
Frequent Byproduct
Cold Pressed
Minimal
Puritas
Zero (NABL Lab Certified)
Standard
Destroyed by heat
Cold Pressed
Partially Degraded
Puritas
100% Retained
Standard
Bland / Deodorized
Cold Pressed
Mild / Nutty
Puritas
Rich / Raw Seed Flavor
| Feature | Standard Refining | Cold Pressed | Puritas <30°C |
|---|---|---|---|
| Operating Temperature | ~ 180°C | ~ 60°C - 80°C | Strictly < 30°C |
| Chemical Additives | Hexane (Petroleum Base) | None | Absolute Zero |
| Production Speed | High Volume / Rapid | Moderate | Low Volume / Slow Press |
| Trans-fat Levels | Frequent Byproduct | Minimal | Zero (NABL Lab Certified) |
| Natural Enzymes | Destroyed by heat | Partially Degraded | 100% Retained |
| Flavor Profile | Bland / Deodorized | Mild / Nutty | Rich / Raw Seed Flavor |
Himalayan Sourced.
True purity cannot be engineered in a lab, it must be harvested from pristine environments. We bypass commercial agricultural hubs entirely, establishing our own direct-trade network with over 40 indigenous farmers across the high-altitude regions of Uttarakhand.
Uttarakhand, India
Elevations exceeding 6,000ft guarantee our hemp seeds are grown in mineral-rich, unpolluted, glacial-fed soils.
Direct Supply Chain
No middlemen, no bulk warehouse degradation. Our seeds travel directly from the high-altitude farms to our zero-heat facility in Nagpur.
Certified Purity.
We do not just claim transparency; we prove it. Every batch is rigorously tested against the highest international thresholds.
FSSAI Registered
Fully compliant with the Food Safety and Standards Authority of India for human consumption protocols.
FDA GRAS Status
Our ingredients meet standard guidelines for 'Generally Recognized as Safe' consumption profiles.
NABL Lab Tested
Every batch is independently verified by NABL accredited third-party laboratories to guarantee purity parameters.
100% Solvent Free
Certificate of Analysis verifies absolute zero presence of Hexane or commercial extraction chemicals.
<30°C Cold Press
Proprietary auditing protocols confirming our factory floor never exceeds natural ambient thermal thresholds.
Behind the Glass.
Sneak a peek into our Nagpur manufacturing facility where Japanese technology meets Himalayan tradition.
Leading our operations are agricultural veterans and specialized clinical engineers dedicated to redefining the standards of natural extraction across India.